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Portrait aspect ratio of 9:16 with pillarboxing for all others uploaded.

This can include multiple video experiences, including features to auto-play on loop.

Recommended video resolution 1080×1080.įacebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features.

The ad type has been popular so far with retailers and clothing companies. This is perfect for displaying multiple products (or various colors of a single product) and a video as well. The Facebook Collection ads showcases multiple images and a main video above it.

Video duration range is 1 second to 240 minutes.

Recommended video resolution 1080 x 1080.

In fact, Digiday estimated Carousel Ads to be 10 times more effective than standard social media ads. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. Carousel Video Adsįacebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed. Each type of Facebook video ad is different, so let’s go ahead and break down the specs for each type of video you can produce. There are more than 5 million advertisers now on Facebook and having the right specs for your ads can be tricky.

Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).Recommended to upload the highest resolution video possible.These ads are the sponsored equivalent of in-feed posts and follow similar guidelines. Stereoscopic: 5120 x 5120 maximum, aspect ratio 1:1įacebook Video Ad Specs In-Feed Video Ads.Monoscopic: 5120 x 2560 maximum, aspect ratio 2:1.The resolution and aspect ratio depends on the type of content:.This format appears organically in feeds, but often gets “priority” on Facebook feeds. Video length max is 240 minutes (45 minutes if uploading in Sprout).įacebook’s 360 Video allows users to get a complete 360-degree view by scrolling with a cursor on web, by touch or turning the device on mobile.Max file size is 4GB (1.75 GB maximum in Sprout).Mobile renders both video types to aspect ratio 2:3.Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9).Minimum width is 1200 pixels (length depends on aspect ratio) for Landscape and Portrait.Recommended video dimensions 1280 x 720 for Landscape and Portrait.Here’s a look at the video specs for both. You can choose between two video orientations: Landscape and Portrait. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video. This type of video lives in your Facebook feed, and can be shared by brands or your friends. Shared Post Video (Landscape & Portrait)Įasily the most common type of video on Facebook comes from shared posts. Follow the specs below to optimize your posts. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. The challenge for marketers is that there are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Facebook Video Specsįacebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs.

Whether it’s a video, image or text, Sprout’s Asset Library serves as the central hub, making accessibility, organization and collaboration easier than ever.Įxperience how easy asset management can be when you get started with a free trial today. Visually appealing content can often be found at the heart of successful social posts. Simply click the links below to jump to your desired network:Ĭollaborative Publishing Made Easy with Sprout We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Social Media Video Specs & Ad Sizes Per Network

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